Former Marine Working A 9-5 Did $375,000 In Revenue In His First Year | Gordon

Gordon Lancaster shares his journey of starting Chloe’s Cleaning Company and the challenges he faced along the way. He discusses the importance of finding a business model that allows for remote work and minimal capital investment. Gordon emphasizes the significance of sticking to processes and procedures to ensure success. He also highlights the value of building a supportive business community and leveraging social media for marketing.

Gordon’s story showcases the importance of perseverance, adaptability, and maintaining a work-life balance in the entrepreneurial journey. In this conversation, Gordon discusses his shift in focus to Facebook testimonials and referrals, the importance of tracking key performance indicators (KPIs), challenges with independent cleaners and tracking, and the desire for third-party integrations in BookingKoala. 

He also shares his financial management and planning approach, revenue and profit numbers, and factors for hitting revenue goals. Gordon emphasizes the significance of customer service and building relationships, discusses his long-term vision for the business, and highlights the role of technology in business operations.

Takeaways from the interview with Gordon
  • Starting a cleaning service requires careful planning and research to ensure success.
  • Sticking to processes and procedures is crucial for maintaining efficiency and profitability.
  • Building a supportive business community can provide valuable insights and resources.
  • Utilizing social media platforms can be an effective marketing strategy for service-based businesses. Shift focus to Facebook testimonials and referrals to generate more leads.
  • Track key performance indicators (KPIs) to measure business performance.
  • Challenges with independent cleaners can be overcome through effective communication and processes.
  • Consider third-party integrations to enhance the functionality of BookingKoala.
  • Financial management and planning are crucial for business success.
  • Building strong customer relationships and providing excellent customer service are essential.
  • Have a long-term vision for the business and set achievable goals.
  • Utilize technology to streamline business operations and improve efficiency.
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