When it comes to branding, every detail matters.
I’ve tested hundreds of different methods in order to sell a prospect and the number one thing that it all comes down to is branding.
Selling is an art, and it is a combination of multiple components that need to be met before someone is sold.
In this post, I will show you the 12 key components to follow in order to sell someone.
There will be people that are sold if you have 2 of the components and there will be people that will only be solved if you have 5 or more of them.
The more of them you incorporate in your business, the more customers you will be able to sell at a higher price.
Your name should be simple, short and easy to remember.
Good example: A Plus Construction
Bad example: Jason Alexanders Kitchen and Full Construction Services
The shorter and easier to remember the better.
A logo represents your company.
It needs to be perfect and it needs to flow with your style.
If you don’t have a logo you should make one.
This is an example of a good logo.
It is a logo that my team came up with when we were establishing our marketing company.
It fits with the name ‘Sassy Egg’ and it’s very easy to remember.
We had a client book services with us because of this logo alone and their exact words were;
“Your logo is so awesome and memorable. We know your team knows what they are doing.”
Domain is key.
What is easier to remember and type into google?
Don’t make the mistake of picking a horrible URL name that people can’t remember or type.
If possible try to find a domain that is exactly the same as your company name.
Think of it this way.
If someone tells you their name or company, what would you search for in Google?
You would search their name or the name of the company, right?
Your name should match your URL/domain to avoid confusion.
Bonus tip: try finding a URL name that ends with .com and not .co or .net
You want to go with something that is most common.
Same as the domain name, your email should end with your company name to look professional.
Although this is not the end of the world, it will make you look bigger, more trusted and it will set you up for the future when you need to add more users.
Colors are also important.
Every color tells its own story and you want to be able to tell yours.
Here is an example of what I mean:
Do you notice how King of Maids goes with purple because ‘King’ and ‘Royalty’ go together.
It clicks and it brands your company whether you know it or not.
This makes a big difference when it comes to selling.
It’s psychological and it’s proven.
This is also a reason why sometimes you like one company better over the other.
Simply because of their colors and how they brand themselves.
Do you have a slogan for your company that explains what you do in one or two seconds?
Most of my companies have at least one and we use them to brand ourselves.
Here are examples of slogans we use:
My marketing company: “We build companies from scratch”
Short, easy and explains what we do.
BookingKoala: “Work Smarter, Not Harder” or “The perfect platform to grow a service business”
My cleaning service “Experience Royalty” or “Book a cleaning online in seconds”
A slogan is a way to brand yourself and it is a must have.
It should be used when you run advertisements, on social media profiles and all over your website.
Typically most businesses use it in only one time somewhere on a website or an ad, however it should be branded constantly so that a prospect sees it often and many times.
When someone lands on your website, it will take them less than 3 seconds to determine if they want to do business with you or not.
A bad website will influence a prospects buying decision in a bad way and most services don’t even realize that their website is harming their sales.
Your website should be clean, simple and to the point.
It should include your logo, slogans, color combinations to represent your brand and should be extremely easy to navigate through.
Hence why we made our ‘Simple’ theme.
After you finish going over this checklist, I would highly recommend reading this blog post about website conversions.
This will change the way you look at websites forever.
8. Social Media
When you set up your profiles, they will all make an impression of some sort.
If they are public, but not completed, it will show a bad impression.
If you complete it and stay active at least once a month it will show a good impression.
Make sure if you create something that relates to your company and it is shown to the public it looks appropriate.
Your prospects will be searching the web for you and you don’t want them finding inactive and incomplete profiles.
9. Public Feedback
Public feedback is a big deal.
Most people search information on the web about the company before they buy from them.
Having lots of positive things about your company online will help build credibility.
Answering every review whether good or bad, will also help the prospect determine what type of company you are.
Always address your public feedback and be professional when doing it.
Is your voicemail set up?
More importantly is it set up correctly?
Here is also where a good domain will come in handy as discussed above.
Make sure that when someone calls you, your voicemail is professional and to the point:
Welcome to ABC.
We apologize you couldn’t reach us at this moment.
If you are looking to book an appointment, view pricing or reschedule, you can do so on our website at www.abc.com.
If you are having any issues or questions please leave us a voicemail with your name, phone number and we will give you a call back as soon as we can.
Have a great day!
Same as a voicemail, whenever you answer a call or an email you need to follow a script.
It should be professional and to the point.
You will use this script to train your employees and providers.
You don’t want employees answering in different tones.
It doesn’t look professional and it leaves a bad impression.
We talk about this inside our courses which are free for all users of BookingKoala.
12. Live Chat
Have a live chat on your website.
There are plenty of free versions on the web and it will give your customers extra value knowing they can rely on someone to answer their questions instantly without calling.
You can easily incorporate a live chat on your BookingKoala site for those using our themes.
If you are branding your service properly by following this checklist, you will see major improvements in selling prospects.
Every little detail counts and you must incorporate as many of these into your business as possible.
Some prospects need to see more from you in order to be sold and even though we already made you a high converting website, branding is still necessary to convince people to buy from you.