Charnell Williams, founder of CleanCorp, shares how she built and sustained a cleaning business in Atlanta that now generates $920K in yearly revenue after 17 years in operation. In this interview, she breaks down what it takes to build a long-lasting service business in a competitive industry.
She explains the early challenges of starting and growing the business, including lessons learned from unsuccessful marketing efforts like Groupon and the importance of differentiating from competitors. Charnell also shares how she developed her leadership style, focusing on communication, team input, and creating a positive company culture.
On the operational side, she dives into hiring strategies, balancing employees vs. contractors, and how to find and retain the right people. She also highlights the importance of time management, prioritization, and maintaining work-life balance as the business evolves.
As the business matured, she adapted her marketing approach based on location and audience, leveraging partnerships, social media, and multiple channels to drive consistent growth. She also shares how technology helped streamline operations over time.
Based in Atlanta, Georgia, this is a practical look at how to build and sustain a $900K+ cleaning company through long-term consistency, strong leadership, and adaptability.
About the Business
CleanCorp is a residential cleaning company based in Atlanta, Georgia, providing professional home cleaning services with a focus on consistency, customer experience, and long-term operational stability.
Founded by Charnell Williams, the business has grown to $920K in annual revenue over 17 years by focusing on strong leadership, team culture, and adapting to industry changes.
Watch how CleanCorp grew to $920K per year over 17 years and built a long-lasting residential cleaning business in Atlanta.
