Brian Spriggs, the owner of Two Girls and a Mop, shares his journey of starting and growing his business. He emphasizes the importance of customer service and treating employees well. Despite the challenges of COVID-19, Brian made the tough decision to keep his employees on staff, which ultimately led to the doubling of his business. He maintains a work-life balance and prioritizes time management.
Brian’s leadership style involves empowering his employees and maintaining a positive company culture. He values simplicity in decision-making and problem-solving. Brian prefers hiring W-2 employees over independent contractors to maintain control and ensure proper treatment of workers.
He discusses his hiring process, marketing strategies, and business growth in the cleaning industry. He emphasizes the importance of quick hiring to prevent competitors from snatching up potential employees. He also highlights the significance of reviewing job applications and conducting social media checks to identify red flags.
Spriggs shares his marketing channels, including SEO and social media, and his use of promotions to fill empty slots. He discusses his decision to scale down Airbnb cleanings and focus on smaller properties. He also talks about his approach to managing growth and handling customer complaints.
He shares his revenue numbers and the metrics he tracks for success. Brian praises BookingKoala for its online booking page and automation features, and suggests adding a credit card processing fee as a desired feature.
Takeaways from the interview with Brian
- Customer service and treating employees well are key to business success.
- Making tough decisions, like keeping employees during challenging times, can lead to long-term benefits.
- Maintaining a work-life balance and effective time management are crucial for business owners.
- Empowering employees and fostering a positive company culture contribute to success.
- Simplicity in decision-making and problem-solving is important.
- Hiring W-2 employees provides more control and ensures proper treatment of workers. Quick hiring is essential to prevent competitors from hiring potential employees.
- Reviewing job applications and conducting social media checks can help identify red flags.
- SEO and social media are effective marketing channels in the cleaning industry.
- Scaling down Airbnb cleanings to focus on smaller properties can improve efficiency.
- Managing growth requires careful hiring and maintaining quality standards.
- Handling customer complaints with empathy and addressing underlying issues is crucial.
- Tracking revenue and customer feedback are important metrics for success.
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