Salim, founder of itsGLO Cleaning, shares how he went from a background in civil engineering to building a cleaning business in Toronto that generated $750K in under two years. In this interview, he breaks down how he started from scratch, navigated early challenges, and built a fast-scaling service business in a competitive market.
He explains the early stages of launching the business, including what he learned about hiring, building a reliable team, and creating a service model focused on quality over volume. Salim also shares why being selective with clients became a key part of his strategy and how saying no helped protect the long-term growth of the business.
On the growth side, he dives into marketing strategies, the importance of customer reviews, and how SEO contributed to consistent lead flow. He also highlights how technology helped streamline operations, improve efficiency, and support scaling efforts.
Based in Toronto, Canada, Salim shares his vision for expanding nationally and eventually moving into commercial cleaning. This is a practical breakdown of how to scale a cleaning business to $750K in under two years with the right systems and strategy.
About the Business
itsGLO Cleaning is a residential cleaning company based in Toronto, Canada, providing professional home cleaning services with a focus on quality, customer experience, and operational efficiency.
Founded by Salim, the company scaled to $750K in revenue in under two years by focusing on strong hiring, selective client acquisition, and leveraging SEO, reviews, and technology to drive consistent growth.
Watch how itsGLO Cleaning scaled to $750K in under 2 years and built a fast-growing residential cleaning business in Toronto.
