Jacques Bastien, founder of Chery Maids, shares how he built a residential cleaning business in Tampa that generated $121K in total revenue within 10 months. In this interview, he breaks down how his entrepreneurial background and “hustler mentality” helped him launch and scale quickly in a competitive market.
He explains the early challenges of starting a cleaning business, including balancing work and family life, hiring the right team, and building systems that support consistent service. Jacques also shares how he approaches leadership, emphasizing kindness, accountability, and creating a strong team culture.
On the growth side, he dives into customer acquisition strategies, including using Google Ads and Facebook Ads to generate leads while managing customer acquisition costs. He also highlights the importance of data-driven decision-making, partnerships, and building long-term customer loyalty.
Based in Tampa, Florida, Jacques discusses his vision for scaling through expansion, potential acquisitions, and adding additional home services. This is a practical breakdown of how to grow a cleaning business past $100K in under a year using marketing, systems, and disciplined execution.
About the Business
Chery Maids is a residential cleaning company based in Tampa, Florida, providing professional home cleaning services with a focus on customer experience, consistency, and scalable operations.
Founded by Jacques, the business reached $121K in revenue in 10 months by leveraging paid marketing, strong operational systems, and a focus on customer acquisition and retention.
Watch how Chery Maids grew to $121K in 10 months using paid marketing and built a scalable residential cleaning business.
