Running a small business will always be a challenging venture. Trying to gain some momentum can be tricky, while big businesses can often dominate you with large marketing budgets and lower manufacturing costs. However, it is still a great time to run a small business as there are numerous opportunities to promote yourself online. Many consumers are looking for more interesting alternatives to the brand names, so it often comes down to how you can reach these people. The following marketing tactics all offer the chance to put yourself in front of interested audiences who may become loyal customers.
Embrace Email Marketing
Email marketing should be a core element of an online marketing strategy. Even though the concept has been around for many years, it continues to be one of the best ways to achieve high engagement rates. Email service providers are also very affordable, so you can manage your costs as you start to grow.
Develop an incentive to encourage people to join your list. This incentive should be something of value to your target audience, such as a free report, a low-cost item, or video series. When you have captured subscribers, you can promote your brand gradually over the course of a number of messages.
Work on Your Google My Business Profile
Whether your business is primarily focused on the online or offline space, it is important to work on your Google My Business profile. Many consumers search for a business when they are in the local area. These people typically want to read customer reviews, find out product information, and get basic information like opening times. Your Google My Business profile can promote all these factors, offering a quality user experience. You can also improve your Google ranking for relevant search terms.
Contests can be effective at gaining some initial interest. You can use this interest to promote your brand, potentially leading to a host of long-term customers. Contests work particularly well on social media, with various promotional tools helping to run giveaways from start to finish. To reduce participation from people who have no real interest in your niche, make sure the prizes are highly focused on your industry.
Use Influencer Marketing
Influencer marketing is proving to be a popular way to reach audiences who often don’t respond to other forms of advertising. You can uncover influencers who share a similar audience to the one you want to reach. Collaborating with these influencers to create engaging content will allow you to gain interest. This type of advertising works well for growing a brand and increasing your social media reach.
Develop Video Content
Video offers excellent engagement levels, but many businesses don’t feel proficient in developing this type of content. You don’t, however, need to create elaborate or expensive videos to gain interest. Simple product demonstrations and tutorials will be of interest to potential customers.
Interviews with industry insiders will usually draw an audience. You can also make use of live streaming to answer questions or give an insight into the operations of your business.
Marketing a small business can be daunting, particularly when you are dealing with large competitors who seem to have an endless budget. There is often a fear that marketing costs will get out of hand, attempting to stand out in a crowded marketplace.
By using these marketing tactics, though, you can limit your promotional spend, growing your business at a manageable rate. As long as the offer you have is enticing and satisfying to customers, you can take your small business to the next level.