Shanisha Collins, founder of The Maid Experience, shares how she launched a cleaning business in Northeast Ohio just months before the COVID-19 shutdown and built it into a growing service company. In this interview, she breaks down how her background as a four-time college graduate influenced her approach to running a professional, structured business.
She explains the early challenges of starting a cleaning business during uncertain times, including navigating risk, understanding liability, and building systems that protect both the business and its customers. Shanisha also shares how formal education helped her think through operations, decision-making, and long-term planning.
On the operational side, she dives into hiring strategies, marketing approaches, and what it takes to consistently represent and grow a service-based brand. She also emphasizes the importance of being the face of the company and maintaining high standards across every part of the business.
Based in Cleveland, Ohio, this is a practical look at how to build a cleaning business with a strong foundation rooted in professionalism, systems, and disciplined execution.
About the Business
The Maid Experience is a residential cleaning company based in Cleveland, Ohio, providing professional home cleaning services with a focus on quality, structure, and customer experience.
Founded by Shanisha Collins, the business was built with a strong emphasis on systems, liability awareness, and maintaining a professional brand in a competitive market.
Watch how The Maid Experience was built with a structured, professional approach and strong operational systems.
