Karina Cohen, founder of CR Maids, shares how she went from cleaning homes by herself during COVID-19 to building a growing residential cleaning business. In this interview, she breaks down how she started from scratch, navigated uncertainty, and turned a solo operation into a structured service company.
She explains the early challenges of launching a cleaning business during the pandemic, how she built strong relationships with customers, and why focusing on service quality helped her grow through word-of-mouth and repeat clients. Karina also shares how she began implementing systems, using technology to manage operations, and learning how to balance running a business while raising and homeschooling her daughter.
Beyond the operational side, she talks about trusting intuition as an entrepreneur, adapting through uncertainty, and the mindset required to keep moving forward while building something from nothing. This is a practical look at what it takes to start and grow a cleaning business in real-world conditions.
About the Business
CR Maids is a residential cleaning company based in Castle Rock, CO providing professional home cleaning services with a focus on reliability, consistency, and customer relationships. The business serves homeowners looking for dependable recurring cleaning and high-quality service.
Founded by Karina Cohen, CR Maids grew from a solo operation during COVID-19 into a structured cleaning service by focusing on customer experience, operational systems, and steady, sustainable growth.
Watch how CR Maids grew from a solo cleaning operation during COVID into a full-service residential cleaning business.
