Nadege Zitelli, founder of Mobile Waxing Houston, shares how she built a mobile waxing business as an esthetician, offering convenient, on-demand services directly to clients. In this interview, she breaks down how she transitioned into entrepreneurship and built a niche service business in a competitive personal care market.
She explains the early challenges of starting a mobile service business, including finding reliable employees, maintaining punctuality, and delivering a consistent customer experience in a time-sensitive industry. Nadege also shares how she discovered her passion for esthetics and built a business that offers both flexibility and independence.
On the growth side, she dives into marketing strategies, including the use of a membership model to drive recurring revenue and customer loyalty. She also highlights how leveraging BookingKoala helps streamline scheduling, improve operations, and support a mobile-first business model.
Based in Houston, Texas, Nadege shares her long-term vision of expanding into a physical day spa while continuing to grow her mobile service. This is a practical look at how to build a niche mobile service business using systems, convenience, and strong customer relationships.
About the Business
Mobile Waxing Houston is a mobile esthetic service based in Houston, Texas, providing professional waxing services directly at clients’ locations with a focus on convenience, punctuality, and customer experience.
Founded by Nadege Zitelli, the business operates on a mobile-first model, leveraging tools like BookingKoala, membership-based services, and streamlined systems to support growth and client retention.
Watch how Mobile Waxing Houston runs a mobile waxing business using BookingKoala and a membership-based model.
