Joey and Nicole Rivera, founders of Lavender Lush, share how they built a cleaning business in Clinton, Utah that generated $240K in total revenue within 18 months—all while working full-time jobs. In this interview, they break down how they balanced entrepreneurship with their careers and built a growing service business together.
They explain the early challenges of starting a cleaning business, including hiring and managing a team, building a customer base, and maintaining consistency while juggling multiple responsibilities. Joey and Nicole also share how their partnership and communication played a key role in navigating growth.
On the growth side, they dive into marketing strategies, customer acquisition, and how they created steady momentum without going all in full-time. They also highlight the importance of building systems that allow the business to run efficiently despite limited availability.
Based in Clinton, Utah, they reflect on their journey from reconnecting after years apart to building a business together, and what it takes to grow while maintaining work-life balance. This is a practical look at how to scale a cleaning business to $240K in under two years while working full-time.
About the Business
Lavender Lush is a residential cleaning company based in Clinton, Utah, providing professional home cleaning services with a focus on reliability, customer experience, and consistent service.
Founded by Joey and Nicole Rivera, the business reached $240K in revenue in 18 months by focusing on strong systems, effective hiring, and balancing growth alongside full-time careers.
Watch how Lavender Lush grew to $240K in 18 months while being run alongside full-time jobs.
