Dan Kats, founder of Shorely Clean, shares how he built a cleaning business in Marlboro that generated $25K in revenue within just three months. In this interview, he breaks down how he transitioned from studying biomedical engineering to pursuing entrepreneurship through a service-based business.
He explains the early challenges of starting a cleaning business, including attracting initial customers, hiring reliable cleaners, and learning how to operate efficiently in a new industry. Dan also shares how his entrepreneurial mindset pushed him to take action quickly and build momentum early.
On the growth side, he dives into marketing strategies, customer acquisition, and how he established a presence in the Jersey Shore market. He also highlights the importance of building systems early, even at a small scale, to support future growth.
Based in Marlboro, New Jersey, this is a practical look at how to generate $25K in your first three months and lay the groundwork for a scalable cleaning business.
About the Business
Shorely Clean is a residential cleaning company based in Marlboro, New Jersey, providing professional home cleaning services with a focus on reliability, customer experience, and steady growth.
Founded by Dan Kats, the business reached $25K in revenue within its first three months by focusing on strong fundamentals, early customer acquisition, and building a consistent service operation.
Watch how Shorely Clean grew to $25K in 3 months and built a cleaning business from the ground up.
