{"id":900,"date":"2017-11-02T01:33:12","date_gmt":"2017-11-02T01:33:12","guid":{"rendered":"https:\/\/www.bookingkoala.com\/blog\/?p=900"},"modified":"2022-11-22T19:22:14","modified_gmt":"2022-11-22T19:22:14","slug":"what-does-it-mean-to-have-an-established-brand","status":"publish","type":"post","link":"https:\/\/www.bookingkoala.com\/blog\/what-does-it-mean-to-have-an-established-brand\/","title":{"rendered":"What Does It Mean To Have An Established Brand?"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]\"branding\"<\/p>\n

There seems to be a lot of confusion about branding, especially by those who are new to the marketing world.\u00a0<\/span>Can your new business<\/a><\/span> be a brand when you’re making $1,000 a month or do you have to be a known company like Apple to be recognized as a brand?\u00a0<\/span>That’s a typical question that many people have, and I’m here to help clear it up.<\/span><\/p>\n

Can anyone be a brand?<\/span><\/strong><\/p>\n

The correct answer is yes, anyone can be a brand, but someone has to know about your company first.\u00a0<\/span>Think about it this way; would you buy from a company that has no reputation? You might, but the chances become much lower.\u00a0<\/span>Whenever making your next marketing strategy, make it your goal to establish your brand<\/a><\/span> before you start selling your products and services.\u00a0<\/span>This will increase the chances of making a sale.<\/span><\/p>\n

What does it mean to be an established brand?<\/span><\/strong><\/p>\n

There are many ways a business can b<\/span>e viewed as an established brand to an audience.<\/span><\/p>\n

Here are some of the best ways:<\/span><\/p>\n

\"an<\/p>\n

A good name<\/span><\/strong><\/p>\n

A good name establishes trust, adds character, and shows professionalism instantly.\u00a0<\/span>Good names should be simple, short, and easy to remember.<\/span><\/p>\n

Professional website<\/span><\/strong><\/p>\n

Same as having a good name, a well built out website<\/a><\/span> will help you establish trust, it will show professionalism, and it will form an instant bond with the potential visitor.\u00a0<\/span>To increase sales, your website should be clean, easy to use, and professional.<\/span><\/p>\n

Great reviews<\/strong> \u00a0<\/span><\/p>\n

The more positive reviews about your company that you have, the better.\u00a0<\/span>Nearly 95% of shoppers read online reviews<\/a><\/span> before they make a purchase.\u00a0<\/span>You should always strive to get more great online reviews.<\/span><\/p>\n

Testimonials<\/span><\/strong><\/p>\n

Testimonials are a great way to establish trust with people.\u00a0<\/span>Interview your customers and turn those interviews into stories on your blog.\u00a0<\/span>Let those blog posts get indexed on Google so that people can find them when researching your company.<\/span><\/p>\n

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Join Our Facebook Community<\/h4>\n\t\tJoin Facebook Group<\/a>\n\t\t<\/div>\n\t<\/div>\n

Good PR<\/span><\/strong><\/p>\n

Focus on gaining PR from great authority brands.\u00a0<\/span>When others publish articles about your company, it makes you a big deal.\u00a0<\/span>Not everyone can get a full-page article without some great story<\/a><\/span>.\u00a0<\/span>Even if you are new, get creative and someone somewhere will want to write a story about you or your company.<\/span><\/p>\n

How would an established brand sell online?<\/span><\/strong><\/p>\n

There are countless ways to sell online<\/span> if you<\/span>‘re an already established brand.\u00a0<\/span>For example: if there is a review site where you have a well-known presence in, then you most likely are considered an established brand in that particular space.\u00a0<\/span>People who shop that site will probably buy from you right away, especially if you have tons of great reviews present on that site.<\/span><\/p>\n

\"\"<\/p>\n

If you’re selling on Facebook, for example, you should probably warm up your audience.\u00a0<\/span>Send material about your company and then ask for the sale.<\/span><\/p>\n

Here is an example:<\/strong><\/span><\/p>\n

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My small business<\/a> is about pet walking, and I target a group of people on Facebook with five different blog post ads:<\/h6>\n