{"id":7408,"date":"2023-06-05T16:09:05","date_gmt":"2023-06-05T16:09:05","guid":{"rendered":"https:\/\/www.bookingkoala.com\/blog\/?p=7408"},"modified":"2026-04-15T21:09:06","modified_gmt":"2026-04-15T21:09:06","slug":"how-a-mother-and-son-started-a-cleaning-business-to-provide-a-living-wage-to-their-workers-jenn-max","status":"publish","type":"post","link":"https:\/\/www.bookingkoala.com\/blog\/how-a-mother-and-son-started-a-cleaning-business-to-provide-a-living-wage-to-their-workers-jenn-max\/","title":{"rendered":"How Keep. A Cleaning Company Is Building a Living Wage Cleaning Business"},"content":{"rendered":"<p data-start=\"320\" data-end=\"661\">Jenn and Max Tendero, founders of <a href=\"https:\/\/www.keepacleaningcompany.com\">Keep. A Cleaning Company<\/a>, share how they built a cleaning business in Grand Rapids with a mission to provide a living wage and better working conditions for their team. In this interview, they break down how they approached building a service business with a strong focus on values and long-term impact.<\/p>\n<p data-start=\"663\" data-end=\"945\">They explain the challenges of starting a cleaning company with a different model, including hiring, pricing, and competing in an industry where low-cost labor is common. Jenn and Max also share how their mother-and-son partnership shaped their leadership style and decision-making.<\/p>\n<p data-start=\"947\" data-end=\"1229\">On the operational side, they dive into hiring strategies, building a supportive team environment, and maintaining service quality while staying aligned with their mission. They also highlight how their approach to compensation and culture helps attract and retain the right people.<\/p>\n<p data-start=\"1231\" data-end=\"1416\">Based in Grand Rapids, Michigan, this is a practical look at how to build a cleaning business that prioritizes both profitability and providing meaningful opportunities for workers.<\/p>\n<h5 data-section-id=\"1c9nrtj\" data-start=\"1423\" data-end=\"1448\"><span role=\"text\">About the Business<\/span><\/h5>\n<p data-start=\"1450\" data-end=\"1682\">Keep. A Cleaning Company is a residential cleaning service based in Grand Rapids, Michigan, focused on providing professional home cleaning while prioritizing fair wages, strong company culture, and long-term sustainability.<\/p>\n<p data-start=\"1684\" data-end=\"1868\">Founded by Jenn and Max Tendero, the business was built around a mission to create better working conditions in the cleaning industry while delivering consistent, high-quality service.<\/p>\n<p><iframe title=\"Mother and Son Built a Cleaning Business That Pays a Living Wage\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/6S9leQuYIGo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p data-start=\"1684\" data-end=\"1868\">Watch how Keep. A Cleaning Company is building a mission-driven cleaning business focused on providing a living wage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jenn and Max Tendero, founders of Keep. A Cleaning Company, share how they built a cleaning business in Grand Rapids with a mission to provide a living wage and better working conditions for their team. In this interview, they break down how they approached building a service business with a strong focus on values and&hellip; <a class=\"more-link\" href=\"https:\/\/www.bookingkoala.com\/blog\/how-a-mother-and-son-started-a-cleaning-business-to-provide-a-living-wage-to-their-workers-jenn-max\/\">Continue reading <span class=\"screen-reader-text\">How Keep. A Cleaning Company Is Building a Living Wage Cleaning Business<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":7411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2505,13,2142,14],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Keep. A Cleaning Company Is Building a Living Wage Cleaning Business - BookingKoala<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bookingkoala.com\/blog\/how-a-mother-and-son-started-a-cleaning-business-to-provide-a-living-wage-to-their-workers-jenn-max\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Keep. 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