{"id":4860,"date":"2021-05-14T19:05:31","date_gmt":"2021-05-14T19:05:31","guid":{"rendered":"https:\/\/www.bookingkoala.com\/blog\/?p=4860"},"modified":"2022-11-22T20:15:43","modified_gmt":"2022-11-22T20:15:43","slug":"22-ways-to-market-your-cleaning-business","status":"publish","type":"post","link":"https:\/\/www.bookingkoala.com\/blog\/22-ways-to-market-your-cleaning-business\/","title":{"rendered":"22 Cleaning Business Marketing Ideas"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]\"\"<\/p>\n

When starting any business idea<\/a>, you have to ask yourself many questions like how will I find employees, how to build a website<\/a>, and how will I market to my potential customers? In this article, we will be answering everything you need to know about the latter. You can be a master at setting businesses up and becoming a well-oiled machine in hiring. What happens when you do not have the customers to cater to?<\/span><\/p>\n

Before we dive into the dozens of ways you will be able to market your cleaning business<\/a>, there are a few things we will cover quickly to make sure your business is ready for success. If you have already established your business with a name, logo, color scheme, and website URL, then you can skip this part. Or, if you do have these already set up but would like to know more then, we encourage you to keep reading!<\/span><\/p>\n

Business Name and Website URL<\/span><\/strong><\/p>\n

First things first, your name. It should be short and sweet, easy to spell as well as easy to remember. Long forgetful names will hurt you right from the go as the customers will have difficulty finding you again. We do not suggest going with a name like “Adams Super Clean Team.” Instead, something along the lines of King of Maids, Diamond Clean, or any other variations is fantastic.<\/span><\/p>\n

Now that you have chosen your name, you are not quite finished yet. The next step you will want to take is to see if the domain name is available. We highly suggest making your domain precisely as your business name reads. For example, our name is BookingKoala, and our domain name is www.bookingkoala.com<\/a>. If your domain name is taken but adding a letter or word is available, this is strongly not advised. So for us, if www.bookingkoala.com<\/a> was taken, but www.thebookingkoala.com<\/a> was open, this would not have been ideal, and we would have gone a different route with the name.<\/span><\/p>\n

You want to make it as simple as possible for your potential customers and your returning clients to be able to find you. If they have to spend more than a few minutes finding you, they will end up looking elsewhere.\u00a0<\/span>If you are still having difficulty choosing a name, we have created a post that provides 300 business names for your cleaning service<\/a> that you can choose.<\/span><\/p>\n

Logo<\/span><\/strong><\/p>\n

Next, you will want to create your logo. Having a clean and straightforward logo will make you look more professional before you even start. You will want to make the logo something that goes with your name, of course. Creating a logo that looks busy with too much going on will not necessarily drive customers away. Still, it may make them look at you differently.<\/span><\/p>\n

Color Scheme<\/span><\/strong><\/p>\n

Colors, oh how we love them! But picking the right colors for your brand is essential. With a name like Sunny Cleaners, you wouldn’t want to go with black and red. Both of those do not remind us of the sun but the opposite. Matching your colors to your name and logo will make everything fall into place perfectly.<\/span><\/p>\n

We have created a guide to follow that you can read here<\/a>!<\/span><\/p>\n

As we are about to dive into all the ways to market your cleaning service, this list is in no particular order. We will, however, state our recommendations as to which methods you should focus more on your time, energy, and money vs. others. Also, depending on the region you live in, some of these methods may be more beneficial than others. So we suggest you take some more time to research which strategies work best in your area.<\/span><\/p>\n

1) Door hangers<\/b><\/span><\/p>\n

This method has been around for decades. But in the digital era, this is becoming more and more obsolete. There are still some areas in which flyers\/door hangers do work.<\/span>The benefits of using door hangers\/flyers are that they are very inexpensive and can have thousands in a few minutes. Besides going door-to-door, you can post them at grocery stores, coffee shops, or any store that will allow it.\u00a0<\/span>When it comes to leaving them at people’s homes, the most important thing to know is that if you do not pay for postage and drop them off manually, they cannot go in the mailbox. This is a law in the U.S., so if you are reading this from another country, you will have to look into your country’s laws.\u00a0<\/span>In terms of the actual hanger\/flyer, you will want it to be simple yet giving enough information to the potential customer without being too cumbersome to read. Your name, logo, website, or phone number, a brief description (something no more than 1-2 sentences), and a discount code.<\/span><\/p>\n

\n
Pros:<\/h6>\n