How To Start A Cleaning Service Step By Step

There are thousands of different businesses you can start, but if you’re reading this, it seems that you are leaning towards starting a cleaning service.

I started a cleaning service when I was 19 years old, and it turned out to be pretty special. 

By 22, it was a multi-million dollar business, and it opened up a lot of doors for me.

Here is why starting a cleaning service is a good idea:

Here is what you will need:

Let’s begin with mindset

Why are you starting your own cleaning company?

Are you looking to add $25,000 a year in income or are you looking to build a big brand?

If you’re looking to get quick cash, your best bet is to get a few clients and do the jobs yourself.

If you’re looking to grow a big brand, your mindset and approach have to be different.

It’s easy to secure a few extra clients when you’re running a one-person show, but it’s tough to beat out the best of the best.

They’ve been at it for years and most likely have much more money to invest.

This isn’t meant to scare you, but it’s intended to help you understand that there won’t be much short-term success.

You have to think of it as a marathon and not a sprint.

Only then you will be able to build a big brand.

If you’re ready to begin, you’ll need to start with a good name

A good name will differentiate you from the majority of the cleaning services out there.

There are thousands of cleaning services out there, but there are only a few that have good names.

Over time, having a good and easy-to-remember name will benefit your company.

Don’t make it long or hard to pronounce.

Focus on easy, simple, and creative.

A well-converting website

Once you have your name, you should invest in a website.

Again, if you’re looking for a few extra clients to add to your one-person operation, this might not be necessary. However, if you’re looking to grow a significant brand, it’s a must.

A professional website will make you look more prominent, it will establish trust, and it will help you automate your cleaning business.

Without a website, it will be hard for your service to compete in today’s market.

The right hiring process (skip if you’re doing jobs yourself)

I always recommend outsourcing the work to someone else from the day you launch.

If your goal is to build a big brand, your primary focus should be marketing.

Coming home tired after performing several jobs, will leave very little time for marketing.

Marketing is a full-time commitment, and it’s best to hire right away so that you can spend all of your free time learning how to obtain more clients.

At first, it might seem like you’re losing out on money by outsourcing the jobs, but you’re not.

Remember how I mentioned ‘mindset’ above.

Flip your mindset to think that you’re ‘investing’ in yourself and your company long term, instead of believing that you are ‘losing’ out on money.

You can’t make money in business without investing and taking some risk.

A marketing channel

Finding a marketing channel where you can start gaining your first set of cleaning jobs is essential.

One source can change your entire business.

Figure out how to leverage one marketing platform and then start investing your profits in other platforms.

Remember, if you focus on multiple channels at once you won’t succeed in any of them.

If you focus on one of them, you will.

I usually recommend starting on one that can be leveraged at no cost.


Starting your own cleaning company is not an easy task.

You’ll need the right mindset, a good name, a professionally made website, the proper hiring process, and a good source of traffic.

There you have it!

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